Social Network for Entrepreneurs and StartUps
Entrepreneurs and Start-Up companies know that it is difficult to find both the time and money to invest in and market their business.
That's where we come in creating and socializing professional online images that reach investors and prospects at a reasonable price.
If you can't find them on the Internet, where will you find them?
- Investment/Funds Raising - Besides needing multiple ways to reach potential investors, when they do they must supply them with a complete profile of the company,
along with its business plan, officers, products/services, unique benefits to the marketplace, risks, and the projected return to a potential investor. A professional
website is ideal for this and today it is expected by the investor community and also to gets the start-ups pitching to the public in the first instance. The pitch can be
traditional of crowd. That is, small investments (buzzword being "micro-investing") to lower the burden of failure on investors.
- Building Awareness/Becoming a Known Quantity - A primary key to building awareness is "reach and frequency". Inexpensively, the web offers both local and global "reach"
24 x 7 x 365, as well as delivering a message or messages with whatever "frequency" is needed.
- Marketing - Web marketing is inexpensive and enables almost real-time modification of a marketing message if a previous one didn't meet expectations. However, web
marketing is "direct marketing" which makes it different than print, radio or TV advertising. In addition it is and must be a blend of advertising and public relations.
Most importantly, sound, effective strategic Marketing is still built upon the 4-Ps of Marketing that emanated from Proctor and Gamble in 1964. It is the umbrella under
which product/service packaging, pricing, promotion, advertising, public relations, publicity and channel mix coalesce.
- Selling - Startups need an inexpensive way to extol the virtues of their products and services, of doing business with them, and then taking orders. By offering complete
self-service, a professional RP Design website can "automatically" accomplish this for them.
- Operations - Start-ups, like nonprofits, another group in which we specialize, suffer from lack of resources. Once an order is taken, the product or service must be
shipped or delivered by some means. In addition, post-sale, clients must be supported with requested assistance beginning with order tracking then installation support,
returns, add-ons, etc., etc. Using web technology as the enabling platform, RP Design Web Services develops custom applications that support operating a business with extremely
limited resources.
Connecticut: 203.271.7991 North Carolina: 704.543.6592 New Jersey: 908.975.9817