STARTUPS

Specializing in Web Services for Startups to Avoid Startup Mistakes

Starting a business gets a whole lot easier and cheaper when the web is harnessed for:

• Investment/Fund Raising - Founders spend approximately 75%+ of their time securing funding
• Building Awareness/Becoming a Known Quantity - Gain investment and sales by building awareness of business and services
• Marketing - Profile target markets and reach them via the web
• Selling - Extol the products and services virtue to potential clients
• Operations - Conserve scare resources running back room operations

Startup Mistakes
Starting with the website, we assist the lean start-up client to avoid common startup mistakes. While a major corporation would never consider it, many startups mistakenly cut corners by using web sites that do not effectively portray and uniquely position their company and offerings. In this millennium, the letters www.yourcompany.com have the same customer draw as the numbers 1-800 did in the last century.

Get Noticed
In these highly competitive, economically unstable times, we have all learned that a professionally designed website gets you noticed. However, in addition, the website must be designed to support the goals, objectives and imperatives of your business. It is the low cost vehicle for making your targets, be they potential clients, partners, and/or investors, aware of what you offer along with its associated benefits, the latter best expressed in economic terms. Web marketing is direct marketing, and when and if properly designed and developed, can serve as an excellent low-cost tool to build awareness, lure investors, advertise, promote, sell and support a product line.

Commercialize Technology and/or Products/Services
Commercializing a technology, a technology platform or product is a time consuming, daunting, complex task. Regardless of the size of a business and its access to resources of all types, including a very strong brand awareness - to create market acceptance of a new technology is probably the most difficult thing a business entity can attempt to do. It taxes the resources and resolve of the most respected, most adept and most successful global business entities.

Build a Brand - Brand Awareness
In these highly competitive, economically unstable times, we have all learned that a professionally designed website gets you noticed. Getting noticed is just the first step. The website becomes the key tool for building a brand, and it the low cost alternative. Other legitimate approaches cost millions while the Web costs pennies. Importantly, building a brand and unique selling position (USP) differentiates you from others, from the pack. It is something that you and you alone can claim. We focus on your brand with you and for you.

Integrate Custom Applications Into Operations
Websites that are not just focusing upon e-commerce usually serve targeted and special purposes. The focus shifts heavily to a "web technology platform" with the task being "applications integration". This requires custom application development that might address integration with various business processes, databases and a contact center. In other words, the web technology platform can be used to simplify, automate and interconnect with business processes and minimize costs. The special purpose website could provide business partner support and perhaps even require a customized business partner portal.